Is it so obvious, really, that Models Of Unusual Size are the best dummies on which to market ordinary clothes? Sure, it's aspirational—Sure, we're meant to imagine that these clothes will be our coaches when we *do* start exercising. I know, just thinking about how hot we'll be should be enough to motivate the purchase.

But why don't ad execs reason that the average consumer will be outleagued by most of these Olympian divinities? Won't many ordinary boxer-buyers pass over the buff boys on the high-end box, and pick up a cheaper pair at K-Mart, one with more reserved technical drawings on the package? Looking at the exploding biceps, won't most of us say, "Oh! These are the wrong ones, these are for someone else"?