Where the money is at is in Experience.

The team that picks coffee beans gets diddly-squat.

The couple guys who designed the interior of the coffee shop? Golden.

And the guys who pull hairy algorithms out of thin air, making your fancy data compute on the fly in a second flat—they're eking it out, periodically losing their jobs.

The designer who nails the perfect height for a drop-down? Priceless.