Consider The Morning News - Hand Job (a compendium of hand lettering).

"Type" refers specifically to printed lettering, issuing from the notion that all instances of, say, Didot 12pt 'w' are cut identically. As such, this is the same notion of "type" that occurs in the sense of "stereotype," "archetype," and "I don't like his type," not to mention the notion of "type" in programming languages and mathematics.