letters
to an unknown audience
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Jamming/  /May 08, 2006

Dude, accepting ads and repudiating culture jamming are not the same thing at all, no, no.

Why accept ads on your blog, your website? Because they are a relatively small nuisance to put up with to get free access to something--to avoid the mess of getting out your credit card and to avoid the jillions of little charges that would add up if you had to pay for every old thing on the web.

Why hate Adbusters? Because it's a brand and a behemoth and it's lost track of its mission, lost its honestly, trundling on, throwing ossified barbs at anything that moves in order to justify its own stated goals.

But give up on culture jamming? Accept ads in any form? Let organizations take over our landscape and hijack our senses? Let them gently coerce us, seduce us, steal that bit of our minds that wants to *want* things, and let them put their own interpretation on our desire? Let organizations define the public notion of comfort, sex, security, success--for their own commercial ends? Really? You'd hate on the culture jammers, those people who risk themselves to overwrite the posters, the adverts, the glossies and blipverts, who risk life and limb to re-subvert the overwhelming redefinition of contemporary life with a countervailing message?

Anil Dash, a recovering Adbuster-zealot? Kintta, please. Might as well call myself a Prince fan.

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